Griffinclaw tap
Overview
The Griffinclaw Tap is a niche figma prototype app designed to solve a brand’s specific problem. For our chosen brand, Griffinclaw, we wanted to speed up and simplify the bar experience. As the presenter, researcher, and voice actor, and app co-designer, I focused on doing research and building moodboards for how the standard bar-going experience could be improved, sped up, and easily managed on your phone for anybody entering either Griffinclaw brewery location from ages 21-45.
The Griffinclaw Tap is a niche figma prototype app designed to solve a brand’s specific problem. For our chosen brand, Griffinclaw, we wanted to speed up and simplify the bar experience. As the presenter, researcher, and voice actor, and app co-designer, I focused on doing research and building moodboards for how the standard bar-going experience could be improved, sped up, and easily managed on your phone for anybody entering either Griffinclaw brewery location from ages 21-45.
PROCESS
Throughout the process of developing this app, we knew we wanted an app that makes the bar and drink experience faster. After doing some field research, we concluded that the brewery was often packed and had lines waiting for up to 3 hours just to sit at the bar. The Birmingham location was surprisingly small and was our main point of reference on what we could improve. The Rochester location also had a large waits at peak hours, however the bar was much bigger and had a larger capacity to serve guests.
Throughout the process of developing this app, we knew we wanted an app that makes the bar and drink experience faster. After doing some field research, we concluded that the brewery was often packed and had lines waiting for up to 3 hours just to sit at the bar. The Birmingham location was surprisingly small and was our main point of reference on what we could improve. The Rochester location also had a large waits at peak hours, however the bar was much bigger and had a larger capacity to serve guests.
GOALS
The Griffinclaw Tap allows you to be able to virtually pour your own drink and pay for it on your own virtual bar while you’re geolocated nearby the restaurant. Not only does the app make the bartender’s job significantly easier by automatically putting in tickets for them to pour and serve, but also speeds up the pace of the entire restaurant, not even just the bar. This easily could tackle a portion of the queue times while still keeping the standard restaurant experience authentic. The app also incorporates an account system that Griffinclaw doesn’t currently have, to help redeem points for discounts and more rewards, to have guests continue to use the app. Finally, we incorporated an element of gamification with the Literboard. The Leaderboard lets customers rate their favorite drinks, and the least popular drinks of each of the 4 seasons will get switched out for seasonal or new brews to keep the menu exciting for customers and the best product possible on the Griffinclaw side.
The Griffinclaw Tap allows you to be able to virtually pour your own drink and pay for it on your own virtual bar while you’re geolocated nearby the restaurant. Not only does the app make the bartender’s job significantly easier by automatically putting in tickets for them to pour and serve, but also speeds up the pace of the entire restaurant, not even just the bar. This easily could tackle a portion of the queue times while still keeping the standard restaurant experience authentic. The app also incorporates an account system that Griffinclaw doesn’t currently have, to help redeem points for discounts and more rewards, to have guests continue to use the app. Finally, we incorporated an element of gamification with the Literboard. The Leaderboard lets customers rate their favorite drinks, and the least popular drinks of each of the 4 seasons will get switched out for seasonal or new brews to keep the menu exciting for customers and the best product possible on the Griffinclaw side.
Challenge
The primary challenge of the project revolved around usability. The concept had legs and an idea at this point in the process, but we asked ourselves, “How do we make this an actually usable app that people would be motivated to download?” “How do we have people return to using the app more than once?” and, “How do we seamlessly incorporate an app into the standard restaurant experience that doesn’t feel disjointed or confusing?”
The primary challenge of the project revolved around usability. The concept had legs and an idea at this point in the process, but we asked ourselves, “How do we make this an actually usable app that people would be motivated to download?” “How do we have people return to using the app more than once?” and, “How do we seamlessly incorporate an app into the standard restaurant experience that doesn’t feel disjointed or confusing?”
Conclusion
The final deck presents a timeline of all our steps in the process, from personas, moodboards, wireframes and other process documentation that led to the final commercial for the Griffinclaw Tap.
The final deck presents a timeline of all our steps in the process, from personas, moodboards, wireframes and other process documentation that led to the final commercial for the Griffinclaw Tap.
